Hi, I am Alexandra, graphic designer based in Belgrade, Serbia.
Your education? Where and what did you study?
I have a master’s degree from the Faculty of Applied Arts in Belgrade.
Branding is my thing.
What is your journey up until this point?
Paper and crayons have been my pals for as long as I can remember. As a kid, I would watch cartoons and then spend hours trying to draw my favorite characters.
Hundreds of sketches were drawn until I found the best way to express myself. I think it was a major influence on me. Later, I learned to use Photoshop, Illustrator and other programs and become interested in graphic design, typography, and web design.
After completing my master’s degree and working for a few years as a freelancer during my high school and later, studies, I founded a design studio called NACRT, which mean draft. Now, my focus is on designing brand identities.
What is your inspiration?
All the feedback I get from people about my work and its impact on their life. I appreciate people who are inspired by me. Personally, I’m inspired by people who overcome bad fortune or circumstance to fulfill their dreams. People who go out from their comfort zone, and build something that they believe in. Sites like Behance, Dribbble, Pinterest.. are great places for finding inspiration and keeping up with the latest design trends.
I have a few books that I find handy as well.
What do you like about your work?
I love my job. I love that I can help somebody dreams come true. I create assets that make brands stand out. It’s all about the people behind a brand and those experiencing it, my place is right there. In the middle, where the magic happens.
What do you find the most challenging?
Most challenging for me is finding time for all the things that I am planning to do.
What do you want to say to your fans?
Just a thank you for all the support.