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From the blog

Hammad Scharief – Winner of That Summer Challenge


Hammad Sharief



Art Direction (Miami Ad School, BA)



Graphic Design, Illustrations, and Photography


What is your journey up until this point?

I’ve always been on the artistic side (from my mother) and have always liked doing artsy things. In high school, I watched a Japanese drama based at an advertising agency, and from there I really wanted to be in advertising. I loved the concept of leaving impressions on people. The usual twist happened and I went into marketing. After completing my Marketing degree and working for a year, I joined Miami Ad School to pursue Art Direction. I met a myriad of creatives- some I liked, some I didn’t but all beneficial. I studied and worked with creatives in San Francisco, Berlin, New York, and interned in Paris and Amsterdam at advertising agencies. I’ve also had work as a graphic designer at two companies. I’ve met a lot of challenges, a lot of let downs, but I’m still pursing an agency position. Instead of Art Direction, I decided to focus on graphic design and illustrations. I also do photography in which I focus on lifestyle and simple colours- I’m aiming to be a traveling photographer and influence people with my work, along with my graphic designs. I’m doing these now as a freelancer, but I’m still new to the game.


What is your inspiration? Where do you go for inspiration?

My inspiration comes from a collection of sources. Actively, I enjoy looking at works of different designers and pick what I like from each. I don’t have a specific style yet, but I know I’ll find it. And I go through different social platforms like Pinterest, Behance, and Instagram to see works by these artists.


Who inspires you?

There’s no one person. And I don’t believe there ever is one person. I like the works of Andrea de Santis, Brooke Smart, @thegalshir, and @weronikamarianna are some people I’ve looked at the last few months.


Who is your biggest support? Who supported you the most?

My mother first, and my brother and girlfriend second. All three in similar and in different ways.


Have you won any awards or appreciation for you work? What was the award for and when did you get it?

Illustration-wise: the Summer challenge from the TCS group
Photography-wise: the 2014 Applied Arts photography category


What do you like about your work?

That I made something I liked, and something I can learn from. Of course, I have little issues for every piece, but I’m pleased with the work and I develop an understanding of what I’m liking and disliking for the next concept.


What do you find the most challenging?

Life-wise, getting a job. Work-wise, visually planning out my thoughts (I’m the type that plans everything before creating but allowing for some freestyle).


What do you want to say to your fans?

If I had any: Thank you for your likes and encouragement. I hope we continue becoming stronger together.


Is there anything else you would like to add?

I’m happy you like my work, I greatly appreciate it 🙂


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